Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
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Latest HAB Happenings
September 23, 2024 Connecting with the U.S. Hispanic Market through Aguacates – Love One Today®
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Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
46,470,640
Week 38: September 22, 2024
Current Week Projection(lbs)
54,834,079
Week 39: September 29, 2024
Next Week Projection(lbs)
52,192,900
Week 40: October 6, 2024
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Category Data
Highlights for Total U.S.
YTD Unit Sales
1,745,599,986
Week Ending: September 8, 2024
YTD Dollar Sales($)
$2,005,026,688
Week Ending: September 8, 2024
Quarterly Avocado Dollar Sales Trends
Avocados +18.5%
Produce +2.8%
Week Ending: June 30, 2024
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
THE “HAB EFFECT”
Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.